Article marketing is a great way to increase your traffic, establish yourself as an expert in your field and gain publicity.  Writing and distributing articles online really can do all of that for you. 

Here are a few tips to keep in mind when marketing with articles:

Write quality articles – Don’t write articles just for the sake of building incoming links.  Sure this is a great reason to write and distribute articles but you also want your article to work extra hard for you.  By writing a quality article you can get those incoming links but also get other business owners to place your articles on their websites (even more incoming links – not to mention traffic). 

And for the icing on the cake your article may get picked up and published by a large offline or online publication… wow talk about being in the spotlight then.  Mediocre articles just won’t get you the same results.  So if you’re going to spend the time writing and distributing articles, why not make your articles really work for you?

Be the Expert – When writing see yourself as the expert.  You chose this field and it’s your job to communicate your knowledge with your customers.  Believe you’re the expert and let it show in your writing.  Remember if you don’t class yourself as an expert in your field it’s unlikely anyone else will do it for you.

Write Author Bio’s that Sell – Many people may the mistake of writing the same mundane author bio “Mary Sweet is the owner of a website called maryswebsite.com and enjoys writing” – Don’t waste that valuable real estate at the end of your articles.  If you’ve written a good article the reader will look at the author bio and if intrigued will click over to learn more. 

Be precise and write a benefit oriented author bio – To learn more about how to build websites that sell visit maryswebsite.com – or – For a free 15 page report on building sales producing websites visit maryswebsite.com.  See the difference?  Concentrate on the benefit to the reader at all times.

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