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Article
Marketing Tips and Strategies
Article
marketing is a great way to increase your traffic, establish
yourself
as an expert in your field and gain publicity. Writing and
distributing articles online really can do all of that for
you.
Here are a few tips to keep in mind when marketing with articles:
Write quality articles – Don’t write articles just
for the
sake of building incoming links. Sure this is a great reason
to
write and distribute articles but you also want your article to work
extra hard for you. By writing a quality article you can get
those incoming links but also get other business owners to place your
articles on their websites (even more incoming links – not to
mention traffic).
And for the icing on the cake your article may get picked up and
published by a large offline or online publication… wow talk
about being in the spotlight then. Mediocre articles just
won’t get you the same results. So if
you’re going to
spend the time writing and distributing articles, why not make your
articles really work for you?
Be the Expert – When writing see yourself as the
expert.
You chose this field and it’s your job to communicate your
knowledge with your customers. Believe you’re the
expert
and let it show in your writing. Remember if you
don’t
class yourself as an expert in your field it’s unlikely
anyone
else will do it for you.
Write Author Bio’s that Sell – Many people may the
mistake
of writing the same mundane author bio “Mary Sweet is the
owner
of a website called maryswebsite.com and enjoys writing”
–
Don’t waste that valuable real estate at the end of your
articles. If you’ve written a good article the
reader will
look at the author bio and if intrigued will click over to learn
more.
Be precise and write a benefit oriented author bio – To learn
more about how to build websites that sell visit maryswebsite.com
– or – For a free 15 page report on building sales
producing websites visit maryswebsite.com. See the
difference? Concentrate on the benefit to the reader at all
times.
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